America’s daily coffee routine is about to get rocked. On August 28, 7-Eleven, Inc. will debut an exclusive ‘Anniversary’ Blend of Green Day’s coffee brand, Punk Bunny Coffee, at 7-Eleven®, Speedway® and Stripes® stores nationwide for a limited time. This epic collaboration was brewed up to commemorate the 60th anniversary of 7-Eleven originating the idea of freshly brewed coffee in to-go cups and the 30th anniversary of Green Day’s breakout album Dookie, and 20th anniversary of American Idiot.
To celebrate the launch, 7-Eleven and Punk Bunny are offering the chance to win big by honoring the tradition of Green Day fans solidifying their fandom in ink – with a twist. On August 28 starting at 8:00 a.m. ET, the first 50 fans to show up at 7-Eleven at 800 6th Ave in New York City and get inked with a custom 7-Eleven x Punk Bunny tattoo will receive free 7-Eleven coffee for 711 days.* The unique, semi-permanent tattoo is designed by Lady Cobra, a fellow Bay Area native and tattoo artist who will be on-site at the event inking some fans herself.
“This year, we celebrate the 60th anniversary of 7-Eleven as the first national retailer to offer freshly brewed coffee in to-go cups, making us the OG To-Go coffee destination,” said Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages) at 7-Eleven. “What better way to celebrate than by teaming up with Punk Bunny to bring new and exclusive coffee options to our customers and offering a one-of-a-kind coffee experience?”
The Punk Bunny Coffee ‘Anniversary’ Blend is the perfect way to start the day off with a bang, featuring hints of citrus to awaken the senses along with undertones of rich stone fruit. The warm cocoa with a gentle hint of spice finish creates a multi-layered coffee experience. In addition to the exclusive ‘Anniversary’ Blend roast, Punk Bunny is bringing Fair Trade Certified coffee to 7-Eleven with bagged blends and K-Cups of the Sound Check and Last Ride In roasts, available in stores. Fans across the country can score a limited-edition Punk Bunny-inspired collectible refill mug in 7-Eleven and Speedway stores while supplies last.
“When we first came together as a band back in high school, the 7-Eleven in our hometown was our go-to spot,” said Billie Joe Armstrong, frontman of Green Day. “As we celebrate the anniversaries of two of our biggest albums, it’s a full circle moment to have our coffee company Punk Bunny available at 7-Eleven stores.”
Not in New York City, but still want to show your fandom? Punk Bunny Coffee has teamed up with 7-Eleven’s online merch shop, 7Collection™ to create a capsule of limited-time merch to celebrate the collaboration. The capsule includes co-branded tees, totes and stickers.
