Bullet For My Valentine have released “Shatter,” the third single from their forthcoming self-titled album Bullet For My Valentine, and it’s another absolute rager.
Watch the video for “Shatter” here:
“We’re very excited for you all to hear our new track ‘Shatter,'” the band says. “It’s one of our personal favorites and we’re pretty sure it’ll be one of yours. It’s an absolute sledgehammer of a track with riffs for days. Let the head banging commence!”
The visualiser for “Shatter” is a visceral and instinctive moment in the new Bullet visual era. For this project, frontman Matt Tuck collaborated with creative director Fiona Garden and her husband, artist Ben Ashton.
Using tactile optical elements, smashing endless panes of glass, and getting covered in oily black paint, Tuck worked hands-on with Garden and Ashton to create a physical mood that was both “cavernous and claustrophobic.”
Fiona Garden adds, “These hypnotic abstract visuals were then fed into the fearsome and instinctive creative machine behind ‘Knives’ and ‘Parasite’: editor Sara Faulkner and VFX artist Gabriel Thomas Ayache. The clip features, as always, the design edge of Carl Addy (ulcerboy.)”
Bullet For My Valentine will be released October 22 via Spinefarm/Search & Destroy.
“I think it’s the most ferocious side of Bullet For My Valentine that I’ve ever known,” says lead guitarist Michael “Padge” Paget. “It’s time for us to put out a really angry, heavy, aggressive record. I just can’t wait to grimace on stage!”
Tuck began writing the album in September 2019 before the coronavirus pandemic brought things screeching to a halt in early 2020. But in June 2020, Tuck and longtime producer, Carl Bown, who co-produced the band’s 2015 album, Venom, and produced and mixed Gravity, picked up the pace again. Together, they hunkered down at Treehouse Studio in Chesterfield, where the remainder of the album was written.
Pre-orders for Bullet For My Valentine’s seventh studio album are now live, which include an instant download of singles “Knives,” “Parasite,” and “Shatter,” are available here.
Special bundle options are available, including a unique clipping from the backdrop used on the bands Venom world tour from 2015-2017, t-shirts, hoodies, gold and silver cassettes, and limited vinyl.
Since their formation in 1998, Bullet For My Valentine have become one of the biggest bands in metal, surpassing 1 BILLION streams in the US alone, selling over 3 million albums worldwide and scoring three gold albums, as well as defining British metalcore with their now classic debut, The Poison. BFMV have been crowned Best British Band at the Kerrang! Awards three years in a row — where they’ve also been awarded for Best Single, Best Live Band and Best British Newcomer. It’s not just the press and fans that have afforded them such faith — even the heroes that inspired them in the first place, bands like Iron Maiden and Metallica, have personally selected BFMV to hit the road and share the stage with them.
Watch & Listen here: